One thing I wanted to mention was that I think your price point is a little high and that might deter people from considering spray foam. As a project manager for a spray foam company for years I can tell you that we offer 0.5 Lb. open-cell foam at around $.25/board foot. We even offer a 1.0 Lb. open-cell foam for less/the same cost as you quoted the 0.5 Lb. foam for above. The 1/0 Lb. open-cell foam has an R-value of almost 5.
The problem was that the installer was doing his first spray foam job ever, and the thickness of the insulation varied from zero (visible roof deck) to about 9". Unfortunately, good average thickness doesn't cut it. The coverage needs to be uniform because a lot of heat will go through the under-insulated areas. (See my article on flat or lumpy insulation performance.)
Roof Coatings should not be confused with deck coatings. Deck coatings are traffic bearing - designed for waterproofing areas where pedestrian (and in some cases vehicular) traffic is expected. Roof coatings will only waterproof the substrates but will not withstand any kind of on going use by people or vehicles (such as walkways, patios, sundecks, restaurants, etc.).